Finding a new purpose for things is a resource for a better life
We recycle unused goods as a means to alleviate
the material needs of the most vulnerable communities.
Material assistance
The results
Donations made
Objects donated
Beneficiary associations
%Costa fleet involved
2015/
In progress
THE CHALLENGE: to support the most vulnerable communities by applying the principles of the circular economy
The principles of the circular economy are key to attaining a development model that is compatible with our planet’s finite resources.
In an economy that is supposed to be renewable, the value of material resources dictates they be kept and recycled, in order to repurpose what is no longer used.
The quality of the fit out aboard Costa Crociere’s ships results in products that can be repurposed instead of discarded, which is an effective way of fulfilling the Costa Crociere Foundation’s objective to support vulnerable people.
Designating reusable resources to people in need or those living in emergency situations thus becomes a model of sustainability that provides new life to objects and delivers aid to vulnerable people.
THE GOAL: to provide targeted, tangible aid through immediate intervention
Material Assistance is a project with international scope that supports the ethical and fair cycle of repurposing, in line with the principles of the circular economy and social responsibility, intervening in support of the most fragile communities in the world, people affected by natural disasters and in emergencies.
An initiative that aims to serve as a reference model to inspire other individuals and companies to follow suit and to foster the creation of an integrated national network for goods recycling.
OUR PROJECT: the circular economy, a model of equitable growth
The Material Assistance project puts the Costa Crociere Foundation in direct contact with not-for-profit organisations, NGOs and voluntary bodies committed to helping vulnerable people, by bringing together two key elements in the Foundation’s activities: the environmental conscience of recycling and reusing even essential objects and goods; and the social conscience of delivering these unused or as-new goods to people in need.
The items that Costa Crociere makes available for donation are collected, catalogued and stored in a warehouse, ready to be delivered in response to requests for material assistance by charities supporting the most vulnerable communities.
This recycling operation provides kitchen equipment, cabinetry, linens, furnishings, toys and long-life food. All these items no longer needed aboard the Costa Crociere ships are far from the end of their life-cycle, but ready to be reused and dispensed through a number of targeted activities.
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